Quite some time ago I wrote about forced distributions in performance reviews. This is where a company sets the proportions of people who will receive specific performance review ratings.
They say that a certain percentage of the company and each department, often even down to small teams, must receive a rating so that all the ratings fit a standard distribution or ‘bell curve’.
As a result a number of people will get the lowest rating for their performance.
Last time I wrote about it, I gave various reasons for it being an unsatisfactory strategy.
Since then I have had many comments and discussions about this topic.
The Last Word
Earlier this year we were on holiday with a very old friend of ours, who happens to be a top statistician. So I took the opportunity to ask him what he thought of the ‘forced distribution’.
He laughed at me and looked almost incredulous. ‘Nancy, you have got ‘O’ level maths, haven’t you?’ He asked me. (For those non-UK people or anyone under 40, these were the standard exams for 16 year olds, a bit like OWLs in Harry Potter.)
I nodded.
‘Well, in that case you should know that you only get a normal distribution when you have a RANDOM sample. And if any company really has a random sample of employees, they should be asking some very serious questions about their recruitment processes.’
I could hardly stop laughing. Of course he was absolutely right.
In Defence of the Companies
The trouble is that many companies are in the situation where a large proportion of their employees are getting performance ratings well over those that their performance indicates.
We all know this. We have all seen people getting ‘exceeded expectations’ (not really a very wise choice of words) who we know have hardly achieved their objectives or have done it at the expense of others, or who, for a myriad of reasons, do not deserve this rating.
We have also all seen people who have performed very badly for years and the issues have not even been mentioned, let alone tackled.
So in order to force their managers to do something about this, companies adopt the ‘forced distribution’ in the hope that it will resolve this problem.
Why It Doesn’t Work
The trouble is that many of the people who are penalised unfairly are the very people who have been tackling the performance issues.
The skilled managers who have been recruiting effectively, coaching and training their staff and dealing with any performance issues are then made to give their team members performance ratings that are false. This can completely undermine all the good work they have done.
It can also cause huge resentment amongst the employees and major problems in small teams, demotivating everyone and, as a result, reducing performance.
This is reinforced when people realise that, although the senior managers, or directors form a small team, for some reason, they don’t seem to be part of the forced distribution.
What Can You Do?
The real issue here is poor management skills. Usually from right at the top. (If the managers at the top had effective management skills, they would have been coaching and training their direct reports, the managers who work for them and run the teams and departments where performance is poor, and getting them to tackle performance issues.)
So the key thing is to improve the management skills right at the top. Not by forcing them, but by helping them to learn how to deal with performance issues.
Only when those at the top start doing this is it likely that these practices will start to become commonplace in the organisation.
Clear Standards
You need to make sure everyone has clear objectives and standards of performance. They need to know what, if anything, they need to do to meet those standards.
Reasons for Poor Performance
When I run workshops on how to deal with poor performance I often start with a clip from one of my favourite films: ‘Shaun of the Dead’
If you haven’t seen this film, please do. It’s not the terrifying horror film I thought it was before I saw it. It’s the story of two friends who are living in a world where everyone is being turned into zombies. They are men in their 20s and are completely oblivious to this going on around them. I won’t spoil it for you by telling you any more.
In the clip we see Shaun trying, without success, to run a short meeting in the white goods shop where he works. The manager and his assistant are both off (presumably they have become zombies) and we see Shaun stumble through the meeting, not knowing what to say and failing to stop one of the team members answering his mobile phone and then texting a message.
We then ask why his performance is so poor.
It turns out that the absent manager is completely responsible. How can this be when he isn’t even there?
He clearly has set no standards of performance
Shaun stepped in because no one else did. He was doing his best and taking initiative. The manager had not nominated anyone in his absence
Shaun has clearly had no training in how to do this
There are obviously no objectives
I could go on.
The Manager’s Responsibility
Why is it that many senior managers don’t take responsibility for poor performance in their departments? I think this is because they don’t realise that managing the department and the people in it is their job.
It is their responsibility to ensure that the managers working for them are able to get the performance required; this is what they are being paid for.
Even when they do realise this, many seem unwilling to recognise that they need to improve their skills in this area, instead sending everyone else on the relevant training courses, but not going themselves.
Embarrassment
I can’t begin to count the times I have had people on a training course asking why their manager has not been on the course or why the manager is not practising the skills themselves.
This is a constant source of embarrassment. But it’s also an indication that whoever is at the top of an organisation is also not tackling performance issues.
The Root Of The Problem
Until the person at the top starts to do this, I don’t think you can expect to get issues tackled consistently and effectively in an organisation.
We have all been seeing examples of bankers at the top of their companies who we (quite rightly in my view) think are overpaid. I suggest this problem is not limited to banking. I think a large proportion of a top executive’s pay should depend on their having managed their team effectively including tackling all performance issues.
I think this would be a far more effective way of tackling performance issues than the ‘forced distribution’ and a great deal fairer.